Brand guidelines

Tendly is warm, calm, and dependable — like a neighborhood studio that has its act together. These are the building blocks.

Logo

Tendly logo on light
Tendly logo on dark

The sprouting T stands for tending — care, growth, and attention. Give it room to breathe: clear space equal to the height of the leaf on all sides. Never recolor, stretch, or add effects.

Colors

Terracotta

#C86B4D

Primary — buttons, key actions, the heart of the brand

Sage

#8BA88E

Highlight — steps, success states, calm surfaces

Deep Sage

#4A6741

Secondary text on light sage surfaces

Soft Peach

#E8A87C

Accent — icon tiles, gentle highlights

Warm Cream

#FCF9F7

Background — the canvas everything sits on

Warm Ink

#2D2926

Text — warm near-black, never pure black

Typography

Headlines — Fraunces

Booking made beautiful

Body — Figtree

A warm, simple way for your clients to book appointments and for you to grow your business. Friendly, clear, and never fussy.

Tone of voice

We sound like

  • • A friendly receptionist who knows every regular by name
  • • Warm, professional, and simple
  • • Written for a busy salon owner, not a tech crowd

We never sound like

  • • Corporate jargon ("leverage", "synergy", "solutions")
  • • Pushy sales talk or fake urgency
  • • Cold, technical error messages